We worked with Siren Shrubs, a women-owned sipping vinegar company, to develop a branding identity, style guide, and business cards. We considered design elements inspired by historic narratives and mythology associated with shrub and siren iconography. Our design solutions never strayed far from Siren Shrubs’ target audience—those committed to supporting local economy by investing in quality, locally owned businesses and regionally sourced food.

Photo: Siren Shrub Co.